Fresh Ride project
Project overview
Industry: Automotive / Car Detailing
Services: Logo Design
Fresh Ride is a car detailing brand created for customers who care about keeping their cars looking clean, polished and well maintained. The goal was to position the brand as premium without making it feel overly luxurious or out of reach.
The visual direction was inspired by the look and feel of premium everyday cars, high-quality and refined, but still approachable. The design was created to feel clean and modern, while making the car symbol clear and noticeable for the target audience.
